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Avocado in the hair? Expert tells benefits of fruit for curly and frizzy hair

According to Cleiton Vítor Pereira, hairdresser with deep knowledge in hair products and founding partner of Felps Professional, avocado oil is the ideal ingredient to restore the nutrition and health of frizzy, curly and transitioning hair.

In food, avocado is recommended for its healthy fats. For hair, the indication is no different. Nutritious for the body as a whole, the fruit’s success lies in its oil, which makes up about 77% of its total, and which deeply repairs the hair. Its action is mainly indicated for frizzy, curly and transitioning hair, as it suffers more damage from external components and because it loses more water and nutrients, which results in dryness, breakage, frizz and even the appearance of dandruff. In addition to the powerful oil, avocado has proteins that strengthen the hair fiber, amino acids that promote resistance, oleic acid that activates sun protection, folic acid that helps in the growth of locks, magnesium that helps in the fight against hair loss, in addition to vitamins A, B, C, D and E that provide nutrition for the fiber and prevent scalp flaking.

“The thicker strands are more difficult to penetrate and olive oil and oil extracted from avocado is ideal. Because it has a high beneficial fat content, its action enters the axis of the hair follicles, repairing damage in depth and for a long time, lubricating the thirstiest strands and protecting the hair cuticle from loss due to dehydration and aggressive chemical treatments”, explains Cleiton Vítor Pereira, hairdresser with deep knowledge in hair cosmetics and partner of Felps Professional, a Brazilian brand of hair treatments for professionals and consumers looking for high performance. “Straight and wavy hair should be careful with the substance that can weigh down the thinnest strands and increase oil production”, he adds.

BW – PHOTO: DISCLOSURE

Thinking about meeting this public’s demand by offering a natural, high-quality and cost-effective option, Felps Professional, a brand developed by Cleiton, in partnership with its partner and businesswoman Juliana Piria, launches the Avocado Oil line. Ideal for those looking for defined and healthy curls, the seven products – Shampoo, Conditioner, Mask, Curl Activator, Jelly, Humidifier and Humectant – are rich in proteins, amino acids, minerals and vitamins, as well as fresh avocado. With high nutrition power, they do not contain a large amount of salt in the composition, which helps to keep the hair healthy and away from dehydration. The line is recommended for curls ranging from 2A to 4C, offering solutions ranging from washing to everyday care. “The results of treatment with the component are seen right from the first application and can last for a long time, helping the health of the thread as a whole. Ideally, intense hydration with a mask with avocado oil or olive oil should be done two or three times a week, depending on how damaged the hair is, and despite the benefit, it is important to invest in products developed with the natural fat of the fruit instead of using it pure. In this way, the risk of rebound effect, oiliness and allergies are avoided, resulting in a balanced treatment with all that is best for the region”, concludes Cleiton.

With a view to meeting this public’s demand by offering a natural, high-quality and cost-effective option, Felps Professional, a brand developed by Cleiton, in partnership with his partner and businesswoman Juliana Piria, launches the Abacate Oil line. Ideal for those looking for defined and healthy curls, the seven products – Shampoo, Conditioner, Mask, Curl Activator, Jelly, Humidifier and Humectant – are rich in proteins, amino acids, minerals and vitamins, as well as fresh avocado. With high nutrition power, they do not contain a large amount of salt in the composition, which helps to keep the hair healthy and away from dehydration. The line is recommended for curls ranging from 2A to 4C, offering solutions ranging from washing to everyday care. “The results of treatment with the component are seen right from the first application and can last for a long time, helping the health of the thread as a whole. Ideally, intense hydration with a mask with avocado oil or olive oil should be done two or three times a week, depending on how damaged the hair is, and despite the benefit, it is important to invest in products developed with the natural fat of the fruit instead of using it pure. In this way, the risk of rebound effect, oiliness and allergies are avoided, resulting in a balanced treatment with all that is best for the region”, concludes Cleiton.

BW – PHOTO: DISCLOSURE

FELPS AVOCADO OIL LINE – rich in proteins, amino acids, minerals, glycerin and vitamins A, B, C and D, the humectant hydrates, intensely nourishes, promotes shine, softness and greater definition of curls, in addition to eliminating frizz.

FELPS AVOCADO OIL SHAMPOO – Rich in proteins, amino acids, minerals and vitamins A, B, C and D and glycerin, it promotes smooth and delicate cleaning with little foam. Intensely nourishes and hydrates frizzy, curly, wavy or transitioning hair. Promotes definition, softness, movement and shine. It can be used in Low-Poo techniques totally free of sulfates, parabens and petrolatum.

FELPS AVOCADO OIL CONDITIONER – Rich in proteins, amino acids, minerals and vitamins A, B, C and D and glycerin, it hydrates, intensely nourishes, detangles, controls frizz, promotes shine, softness and high curl initiation for longer and with a natural effect for frizzy, curly, wavy or transitioning hair. It can be used in CO WASH techniques totally free of sulfates, parabens and petrolatum.

FELPS AVOCADO OIL MASK – Rich in proteins, amino acids, minerals and vitamins A, B, C and D, collagen and glycerin that intensely nourishes, hydrates, revitalizes, controls frizz, promotes shine, softness and curl definition for longer with a natural effect, for frizzy, curly, wavy or transitioning hair. It can be used in Low-Poo and No-Poo techniques totally free of sulfates, parabens and petrolatum.

FELPS FIXING GELATIN AVOCADO OIL – Rich in proteins, amino acids, minerals and vitamins A, B, C and D and glycerin, it promotes a smooth fixation that provides curls with more firmness, controlled volume, shine, high initialization and movement for longer, for frizzy, curly, wavy or transitioning hair. It can be used in Low-Poo and No-Poo techniques totally free of sulfates, parabens and petrolatum.

FELPS HUMECTANT AVOCADO OIL – Rich in proteins, amino acids, minerals and vitamins A, B, C and D and glycerin hydrates, intensely nourishes, promotes shine, greater definition of curls, softness and eliminates frizz.

FELPS AVOCADO OIL HUMIDIFIER – Rich in proteins, amino acids, minerals and vitamins A, B, C and D and glycerin, it promotes a memory effect with high definition, softness, a natural look and shine to frizzy, curly, wavy or transitioning hair. Controls frizz and maintains nutrition, perfect to use at any time of the day and as a day after, for quick definition of curls. It can be used in No-Poo techniques totally free of sulfates, parabens and petrolatum.

About Felps Professional Felps Professional, a Brazilian company, headquartered in São Paulo/SP, founded in 2014 by two people with different occupations: Cleiton Vitor, hair professional, hairdresser for 15 years in different salons in São Paulo and Juliana Piria, business manager who has worked in large Brazilian companies in the financial and civil construction areas. Both had a common ideal: to offer quality cosmetics at a fair price. Eight years after its foundation, the Felps Professional brand has become a group of brands, which has a complete catalog with hair treatments, transformation lines, men’s line and home care, totaling more than 200 products, sold in all the main specialized retailers throughout Brazil and in more than 50 countries around the world, by direct sale or through international distributors. Our current slogan is “Inspire your Beauty” and translates our dream and our commitment to promote the natural beauty of each person.

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